The troy public library celebrated its 100th anniversary in 1997. Sponsored by the friends of the troy public library. They started groups and put up signs throughout town advertising a book burning party, which would occur a few days after the library closed. Thats a steep number, but its one that might not seem so bad to a librarian in texas. A christian conservative burned four lgbtq library books to. And then the awardwinning leo burnett advertising agency stepped in to save the library with this brilliantly creative, provocative, and effective campaign about the issue. Vote to close troy library on august 2nd book burning party on august 5th. Although troy was very sneaky with their tactics a great library was saved for the time. A group calling for a book burning party if the aug.
Subscribe to receive instant access to the effie worldwide library of finalist and awardwinning case studies. The bookburning campaign that saved a public library. Safeguarding american families printed up signs that said. A strong antitax group waged a dominating campaign against it. Now is the time to tackle your list of books to read. On july 10, 2011 tweeted, there are 200,000 reasons to close the troy library. Book burning hoax results in huge support for michigan. Jul 29, 2018 this time the proposal on the table called for a 0. Effies for troy public librarys book burning party campaign in government. Library contains 14 million books, including rare texts in ancient slavic languages, documents from the league of nations, unesco, and parliamentary reports from countries including the us dating back as far as 1789.
For you to borrow, some libraries have to go begging. Leo burnett detroit came up with this interesting campaign that switched the focus back by creating a fictitious group who appeared to be organining a book burning event to celebrate the closure of the library. Awardwinning bookburning hoax saves troy, mi libraries. Journey to everywhere with the albany public library k5 grades duration. For instructions on how to download, see instructions below. The bookburning campaign that saved a public library citylab.
Book burning party for troy public library 2012 adlib. This is one of the most important elements that you will have to take care of. Sep 20, 2012 all this book burning party wanted to do was have people discuss the issue of the library and not to just focus solely on the tax. Jul 16, 2011 community corner book burning party revealed as hoax group says campaign to close the troy public library is a satirical appeal to voter emotion. Consider joining us in one of the following capacities. Troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. Nov 18, 2012 troy, michigan is a city in the northern suburbs of detroit in the usa.
Book burning party for troy public library 2012 in the summer of 2011, the electorate in troy, michigan a suburb of detroit had a ballot measure in front of them. Book burning hoax results in huge support for michigan public library. This week, the cannes lions international advertising festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small library in michigan faced with a budget shortfall last year, the troy public library, located in a suburb north of detroit, found its future. Our mission is to promote and support the tpl, and we accomplish what we do because of our volunteers and the time they give in service of the friends. It took a different tack, putting up signs around town saying, vote to close troy library aug 2. The book burning party impressive effieaward winning campaign to save the troy library by leo burnettarc worldwide even if using slightly questionable deception and the application of reverse psychology to achieve the goal against a very wellorganized and very vocal opposition. Borrow ebooks, audiobooks, and more from your local public library.
Traveling for us means discovering new libraries and discovering libraries is a series of interviews, research, and stories about the libraries we visit and the people we meet within these precious institutions who all, amazingly, love libraries too. Book burning hoax results in huge support for michigan public. A multimillion dollar troy public library collection up. The leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in. The marketing team began planting signs around the city that said vote to close the library aug 2nd. Book burning party revealed as hoax troy, mi patch. Borrow ebooks, audiobooks, and more from your local public library anywhere, anytime. Celebrate poetry month with these overdrive titles. Have your tablet and smartphone loaded with ebooks or audiobooks and be. They did reveal it was a hoax before the actual election. Yard signs popped up around the city that said, vote to close troy library aug. Save the troy library adventures in reverse psychology.
Book burning group says it supports library millage. Leo burnett worldwide takes home 23 awards on the first day of cannes. Troy is a city of 81,000, with the secondmostdiverse population in michigan and an. Michigan library saved by book burning party campaign. It invited everyone to its facebook page called, book burning party. Jun 22, 2012 the ballot initiative was even endorsed by the troy chamber of commerce, which felt saving the library was good for business. Gold world medal winner at the 2012 nyfa in the marketing effectiveness category social benefit. Book clubs at the troy public library troy, mi patch. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase. This time the proposal on the table called for a 0. Aug 19, 20 book burning party, a recap of the political campaign run by library supporters in troy, mich. One app, thousands of ebooks, audiobooks, and videos from your local library.
We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Troy, mi group says campaign to close the troy public library is a satirical appeal to voter emotion. Leo burnett worldwide takes home 23 awards on the first. True to form, troy citizens united represented at public debates by soon. Mosul public library central public library in ninawa mosul. Troy public library the book burning party on vimeo.
You have complete freedom when it comes to the subject, but you do have to follow strict grammar and punctuation rules. Via mediabistro when troy library was at the brink of being forced to shut its doors, leo burnett decided to take back the podium from the tea party, changing the conversation from an issue of taxes to an issue of book burning. Book burning party revealed as hoax troy, mi patch michigantroybookburningpartyrevealedashoax. Jun 17, 2012 we want the library to close so we can have a book burning party. The campaign to save the library won an effie award in the nonprofit category. Calendar tritownship public library in troy il website. Awardwinning bookburning hoax saves troy, mi libraries boing. The public was enraged at the sight of these signs and, through a combination of videos and merchandise, the campaign exploded, causing an uproar among social networks and community events. The city faced aggressive campaigning against the small tax increase needed to keep the library open, so the agency decided to turn things around by creating a fake group that posted its message widely on social media. When the city of troy, michigan, made some major cuts to its public spending, the troy public library was doomed to close. Leo burnett worldwide named second most effective agency network at the 2012 north american effie awards. Nov 24, 2012 in order to both bring the conversation back to the topic of saving the library and point out the absurdity of stubbornness to increase taxes, a group of activists in troy began campaigning for the closing of the library with a complimentary book burning party.
When you read a book, tell us a little bit about it on our goodreads discussion board, and you will be entered into raffles for gift cards. The company produced a guerilla and social marketing campaign pdf in which they pretended to be a clandestine group urging people to vote to close the library so they could hold a bookburning party afterward. Anywhere subject title author series fiction nonfiction. A vote was scheduled amongst the citys residents, to shut the library or accept the tax increase, and leo burnett detroit decided to support the library by creating a reverse psychology campaign. Troy public library in michigan, us would close for good unless voters approved a tax increase. We invited everyone to our facebook page, adding twitter. This was a definite way of making people talk and use rhetoric to persuade the other side to try and save the library. The official web site of the troy miami county public library. Posing as a political group, we posted signs around town. The group pushed the limits, going so far as to book a band for the occasion. A strong antitax group waged a dominating campaign against book burning party troy library on vimeo. And i work at a neighboring library in the area about 15 minutes away from the troy public library. Troy public library book burning party newyorkfestivals.
Due to a lack of funds troy public library in michigan looked set to close. At this point, a small group of people began a campaign. In that endeavor, we each seek to promote and support the troy public library and our community. Leo burnett worldwide named second most effective agency. No one wants to be a part of a town that burns books, and the outraged citizens of troy pushed back against the idiotic book burners and ultimately supported the tax increase, thus ensuring the librarys survival. View the upcomming events in the tritownship public library. The friends of the troy public library is an allvolunteer organization. Although i dont live in troy i can tell you this library was and still is in trouble. Street address 209 south main street troy, illinois 62294 phone 618 66723. This guerrilla marketing example combined offline and online guerrilla marketing campaigns. Lots of quiet study areas at the back of the main room.
The ballot initiative was even endorsed by the troy chamber of commerce, which felt saving the library was good for business. Book burning party revealed as hoax group says campaign to close the troy public library is a satirical appeal to voter emotion. Friends of the troy public library is a member supported, nonprofit organization that advocates, raises funds and provides critical support to the library. Phillip kwik, head of the public services department at the library, said at first he thought the tweets were satire, but after seeing signs pop up in the city and learning that a ballot access committee named safeguarding.
Which brings us back to today, as leo burnett is awarded four prestigious cannes lions for the book burning party campaign. Book burning party, a recap of the political campaign run by library supporters in troy, mich. The leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in troy, mi. Public outcry over the idea drowned out the antitax opposition and created a groundswell of support for the library, which won by a landslide. Oct 23, 2018 a library in iowa is looking at legal options as a video surfaced of a christian conservative burning lgbtq library book this past friday, paul dorr of orange city, iowa, burned four books. This had the effect of focusing the public s attention away from the question of a tax increase and onto the question of losing a library s worth of books. Yet, the suggestion of a tax increase turned the focus away from the books and to antitax politics. See 31 photos and 9 tips from 531 visitors to troy public library. They wanted to focus to be on saving the library not on the taxes. Group promises book burning party if millage to save troy public library fails. The story of how a small public library was saved from closure by a benevolent ad agency using reverse psychology. Jun 16, 2012 the leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in troy, mi. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. Troy public library book burning the inspiration room.
Oct 17, 2012 gold world medal winner at the 2012 nyfa in the marketing effectiveness category social benefit. Mar 23, 2012 the marketing team began planting signs around the city that said vote to close the library aug 2nd. The official web site of the troymiami county public library ohio skip to main content. Signs advertising a book burning party at our public library on a date just. A library in iowa is looking at legal options as a video surfaced of a christian conservative burning lgbtq library book this past friday, paul dorr of orange city, iowa, burned four books. The agency posed as a clandestine political group, safeguarding american families safe, and started sending the message that it wanted the library vote to fail so the library would close and it could have a book burning party. Leo burnett worldwide takes home 23 awards on the first day. The response they got from the general public was overwhelming.